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The Social Papers

Instagram:

August 28th, 2020.

I published my first Instagram Reel. It got 500 views in an hour, 2x to 3x than a typical video would generate for me in the first hour.

Something to note – my likes in comparison to views were low, in comparison to my other instagram videos likes to views ratio.

August 28th - September 2nd, 2020

I publish 7 Reels for @jaketwomey. Raking in over 10k views.

All of the Reels hit the Explore page. I know this because when I go to my explore page shortly after I post, my video is there. Oftentimes in the top spot.Ā 

I’m also seeing my friend @leahonthemic Reels on the explore page as well.Ā 

Another reason why I know the videos are on the explore page is because they are getting likes from randoms.

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For every 100 hundred likes, my account would attract two new followers.

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The views are up because the nature of a Reel has quick cuts. I imagine a user scrolling over the video on the explore page counts as a view. Or maybe they have to click on it? I suspect it’s former. I’m open to a fact check.

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September 3rd, 2020.

I archive 250 Instagram posts on my personal account @jaketwomey going back to 2012.

September 4th, 2020

I produce two of what I believe to my best Reels yet.

Why do I think these Reels are the best?

My whole body is perfectly framed in the video. Sound and lighting is good. I apply quick cuts and pop-up text on the screen.Ā 

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I’m also using a popular ā€œmoodā€ filter. Instagram will show your video to other users who express interest in the Mood filter. It works like a hashtag.

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And I used four hashtags ranging from 15mil to 130k in total tags respectfully – #selfcare #selflove #affirmations #positiveaffirmationsĀ 

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Both the videos got 75% less views than my previous 7 Reels produced between August 28th and September 2nd.Ā 

September 4th, 6 hours later. .

I unarchive 27 posts and put them back on my feed.

September 5th, 2020

The two new Reels doubled in views from yesterday. The 7 Reels posted from Aug 28 – Sep 2 are continually gaining 10-50 per day.

Lesson Spotlight:

Having a long withstanding profile of videos with quality engagement and likes is a factor of whether instagram’s algorithm will favor your profile with new Features.Ā 

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My first 7 Reels were automatically having success on the Explore page. But when I archived 250 Posts, it told the algorithm something that knocked my profile off that trusted list.Ā 

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Putting 27 videos back on my feed has appeared to help.

September 5th, 2020

I unarchived 70 more posts from my feed. Mixing in posts from 2012-2020.

September 8th, 2020

Published three videos to @bluedoormedia. I used trending songs and started them all with ‘5 reasons why you should do something…’ They got 142, 120, and 122 views after 24 hours.