Like most museums around the world, San Francisco Museum of Modern Art (SFMOMA) can only display about 5% of its total collection. There’s simply not enough space. 

The museum team recently got together to figure out how to tackle this issue. Their goals were increasing accessibility, encouraging curiosity promoting exploration.

Their solution? Send Me SFMOMA, a text messaging service that sends you images of artworks in response to your personal interests.

All you have to do is text the number 572-51, begin with the words “send me” and follow it with keywords, from a color to a subject, even a mood. You can even use emojis ☺. 

It’s free (although standard texting rates may apply) so go ahead, try it right now, we’ll wait. 

On top of the goals stated above, programs like this also help spread the wide range neurological benefits that come from looking at art.

Ever wonder what’s happening in your brain when you gaze at a masterpiece?

Share this with someone to spread the art!