More plant-based meat coming at ya!
A group of food industry big-wigs launched a new plant-based meat company today called LIVEKINDLY Co.
Along with producing and selling plant-based and vegan products, the company will also operate as a platform for news, brand information, and industry collaboration.
Meat production remains a big driver of deforestation and climate change. Consumption of red meat is also linked to an increased risk of cardiovascular disease. A promising way to make alternative meat mainstream is to increase awareness and provide more options; exactly what LIVEKINDLY aims to do.
The brand boasts a powerhouse team of food industry executives from companies like Nestle and Unilever, which owns brands like Lipton, Hellman’s, and Knorr.
With the alternative-meat market expected to grow considerably, this could be the start of a major reform of the food industry as a whole.
Alt meat is headed mainstream!