Got Milk? No actually, we don’t. 

Friday we talked about how cities are looking to vertical farms to provide fresh produce amid supply chain failures. It’s been an issue for dairy farmers as well, with one farm reportedly dumping over $20,000 worth of milk every day. 

Supermarket chain Publix launched a new initiative late last week to simultaneously help struggling farmers and get food (and milk) to Americans who need it most. 

In a press release, the company announced it will purchase fresh produce and milk from farmers impacted by COVID-19 and donate the goods directly to Feeding America. 

During the first week alone, over 150,000 pounds of produce and 40,000 gallons of milk are expected to be donated. 

On top of this initiative, Publix Super Markets Charities recently made donations which totaled $2 million to help Feeding America’s member food banks amid the crisis.

“As a food retailer, we have the unique opportunity to bridge the gap between the needs of families and farmers impacted by the coronavirus pandemic,” said Todd Jones, Publix CEO. “In addition to providing much-needed produce and milk to food banks, this initiative provides financial support to farmers during this challenging time.”

Well done Publix, well done.